2. Art Direction
3. Illustration
2021
Vespucci's objective was to infuse intrigue and joy into their branding, capturing the essence of their adventurous hikes. Taking charge of the project, I Art Directed and designed every element, ensuring that the brand strategy perfectly reflected Vespucci's values. The final outcome was a resounding success—Vespucci embraced the work wholeheartedly, consistently receiving compliments for the captivating and playful identity crafted for their adventures.