2. Art Direction
3. Illustration
2024
With Rainbo, a London-based restaurant specializing in Japanese street food, our project objectives revolved around highlighting Japan's vibrant culinary culture. Leading the design strategy, I oversaw all aspects of the project, from logo creation to illustration and art direction. Notably, we integrated the rounded form of gyoza into the logo's "O" shape and employed bold Japanese-inspired typography to evoke the energetic atmosphere of street food markets. The result was a visually captivating brand identity that delighted the client, showcasing our ability to craft creative solutions that resonate with the target audience.