2. Art Direction
3. Illustration
2023
Kalmer Kids, a project I spearheaded last year, aimed to capture the essence of fun and friendliness while promoting meditation and mental health awareness for young children. Taking charge of the entire process, from art direction to brand strategy, I crafted a visually engaging experience. The hand-drawn logo mark, vibrant color palette, and playful Magic M's and G's reflected the client's vision perfectly. The result? A resounding success—the client adored the work, and the brand consistently receives praise for its inviting and impactful design.